Iventis speaks at Coliseum Summit MENA 2022

It was a great opportunity for Iventis CEO and Founder Joe Cusdin to speak at the recent Coliseum Summit MENA 2022 at the Coca-Cola Arena in Dubai. Coliseum is a global series of stadium and arena business conferences dedicated to the various challenges of designing, constructing and operating sports venues all around the world.

Coliseum Mena Conference
The 2022 Coliseum MENA conference took place at the Coca-Cola Arena in Dubai.

Joe gave an insightful case study of the work Iventis has been doing with Expo 2020 Dubai. The event is a world expo taking place over 182 days giving countries across the globe the opportunity to showcase what makes them different, from sustainability to innovation and everything in between.

Expo 2020 Dubai organisers have used Iventis’ collaborative planning platform to help shape the large scale and complex event. The main site of Expo 2020 Dubai is a 438-hectare area located between the cities of Dubai and Abu Dhabi, near Dubai's southern border with Abu Dhabi. The site covers an area of 4.38km2.

Challenges of organising complex events

“The challenge for this event was the complexity of it,” Joe told delegates. “In the beginning they did not have a single platform to develop their plans, they could not therefore share the changes that are happening on an hourly basis. And that's just internally, nevermind with all the external stakeholders that are involved as well.

“This was compounded by remote working over the past couple of years due to the pandemic. In the past there would have been lots of meetings and lots of PowerPoint slides to illustrate the event, even stickers on drawings. But if you're not in the meeting, you're not going to be able to access that information, or you may have missed something crucial. And it's not the most efficient way of planning,” Joe added.

Dubai Expo Case Study
Iventis CEO & Founder, Joe Cusdin, spoke about his work at Dubai Expo 2020.

By bringing in a digital platform that can be accessed from anywhere in the world by anybody that needs it, the organisers of Expo 2020 Dubai were able to transform the way their large, multi-disciplinary teams could communicate and work. The Iventis platform was used by the team for zone planning, dot planning and staff planning across the site, not just by one team, but by everybody so they could get the full picture and understand how staff move across their venue.

Transport logistics formed a large part of the event planning. This was anything from planning the internal shuttle routes to other services across the city. And not just the routes, but down to the load zones where the staff were going to be and the layout of queuing spaces. You can go from every level of detail right from the citywide routes down to the smallest level of detail, and capture that seamlessly through the system. And even some of the more obscure ones like planning media operations, where they're going to have cameras or where they're going to have entertainment etc.

Dubai Expo Case Study
Joe shared how the Iventis platform has been utilised across by thousands of users over 4 years to help deliver the mega event.

Joe added: “There are some cases we didn't even expect the organisers to use the platform for, that we have since discovered. Right now they are using it to plan special events including marathons and cycling events across the site. It is being used to place barriers and work out access points and egress routes. It's all in this platform, and it's all accessible to everybody who needs it. We’ve been here and through the journey with the team.”

Expo 2020 Dubai planning outcomes

By using Iventis, the Dubai Expo team has been able to bring all their complex plans together, to make sure everyone is on the same page and that it's all updated in real time. This in turn reduces risk, it reduces the chance of incoherent plans when things are overlapping. When things may be clashing or equally opportunities may be missed, the tool can help improve the way operations are being planned and managed.

For those that use Iventis, we are trying to help them to reduce the amount of expenditure, either through improving the efficiency of the planning process or reducing expensive mistakes, and also improving the experience and the reputation of the events on the ground as well.

Get in touch to find out how Iventis can support your event or venue planning.

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